Sustainable practices through green guerrilla marketing – an innovative approach

Guerrilla Marketing - Master Thesis

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Social Approach to Sustainable Construction Practices Through Safety Culture

Increasingly calls for more sustainable construction have occasioned more actions towards sustainability. A meaningful sustainable construction is inimical without significant cultural and behavioural change in how the construction industry manages its safety issues. It is based on these calls that this paper assesses the practical approach to sustainable construction practices through safety c...

Challenging Traditions: Constructing an Identity through Innovative Teaching Practices

In this chapter, the author presents the case of Mariana, a Uruguayan non-native speaking teacher of English working at Lake Primary School in Uruguay. This chapter describes an action research process during which the author and a colleague reconstructed the experience of introducing a new approach to the teaching of emergent literacy with six-year-olds. In order to generate data, apart from h...

An Introduction To Green Marketing